Our eco mission | creating a positive-impact business

The 7 principles for wilderness travel are:

  1. Plan ahead & prepare.
  2. Travel & camp on durable ground.
  3. Dispose of waste properly.
  4. Leave it as you find it.
  5. Minimise the effects of fire.
  6. Respect wildlife & farm animals.
  7. Be considerate of others.

Often these are simply referred to as a single moniker: Leave No Trace. 

We find that the more time people spend outdoors exploring and enjoying the natural world, the more they adhere to and even surpass* these rules. 

* Why not take two bin bags on every trip - one for your own rubbish, one to clear up after other people? Leave it better than you found it :-)

When we started Fireside Brew Co, we wanted to incorporate these rules into our own principles of business: we're embarking on a mission to create a fully sustainable, 100% eco-friendly British brand.

These are some of the things we'll be doing to meet that ambitious goal.

1. Carbon Offsetting Staff & Travel

We are signed up to Ecologi (formerly Offset Earth) - a brilliant scheme that allows any business or individual to offset their carbon emissions through a monthly subscription that pays for tree planting around the world.

All staff members of Fireside Brew Co and our parent company, Whisper, are part of the scheme. We pay £4 per month, per staff member, to offset all the carbon they produce each year, including travel.

2. A Tree for Three


This is a new scheme that we're currently working out in full detail. The aim is simple: we will plant a UK tree for every three orders placed on our website.

We aim to launch this scheme in August 2020, although it will be backdated to when we launched Fireside Brew Co (June 2020) so will include all orders made since our inception.

We will be working with a number of projects such as 9Trees.org, The Tree Council UK, Woodland Trust and regional projects to ensure all trees are planted in the UK using native species.

Sign up to our newsletter to get further updates.

3. 100% reusable & recyclable packaging

Read our other blog for more detail on our journey to sustainable packaging.

Suffice to say, the stuff we create needs to last; reducing waste and being reusable to extend its lifetime, and then at the end of useful life it should be fully recyclable or compostable and the raw materials return to a natural or useful state.


These are the guiding principles behind our own Leave No Trace business model. More info will follow in future stories, so be sure to sign up to the newsletter to stay up-to-date.

1 comment

  • Lorna Harwood

    Great to hear about your company and the efforts you are taking to give back to the planet.

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